heartellBetaPrivacy Policy
Last updated: November 2026
Heartell holds some of the most personal things people share: their voices and their stories. This policy explains, in plain language, what we collect, why, and the choices you have.
Heartell is operated by Human Centered Intelligence LLC. Privacy questions or requests: support@heartell.ai.
- Your first name, and the first names and relationships you add for your people.
- Circle details: circle name, occasion, date, themes and the name of the person it is for, if you add them.
- Your replies: voice recordings and text. Voice recordings are kept in private storage.
- Questions asked in your circle, your reactions to questions (Not for us, Good one, Loved it) and whose turn it is.
- Your email address, only if you add one to keep your circle or sign in.
- Device details captured automatically: time zone, device language and approximate country. We use these to time notifications and count usage. We do not use IP lookups or ask for location permission.
- Notification settings, only if you turn notifications on: the device's push address and keys, a device label (such as iPhone), your language and time zone.
- If you created a circle in an earlier version of Heartell, any email or phone number you entered for the people you invited, and any update preferences. Only you can see them.
- In your browser: your guest session, language and light or dark choice. These stay on your device.
We do not ask for your last name, address, gender, birthday or photo. We do not transcribe your voice. We do not run your replies through AI.
- To run your circle: show the question, store replies, unlock them after you reply, and keep track of turns.
- To suggest better questions for your circle based on your circle's reactions.
- To send sign-in links and, if you turn them on, phone notifications.
- To count usage (for example how many circles have replies each week) so we can improve Heartell. Usage events never contain questions, replies or recordings.
- Your replies: only the members of your circle, and only after they have added their own reply to that question. Before that, they can see that you replied (your first name and whether it was voice or text), not what you said. We do not listen to or read your replies, except when needed to fix a problem you report, keep Heartell safe, or comply with the law.
- Your email, time zone, device language and country: private to you. Other members never see them.
- Circle creators see simple counts for their own circle. We see overall counts across Heartell.
- We do not sell your data, share it with advertisers or use it to train AI models.
We use a small number of providers, only to operate Heartell:
- Lovable Cloud, for hosting, database, private file storage and sign-in emails.
- Lovable's privacy-friendly analytics on the published site: pages visited, referrer, country, browser, device type, page speed and errors. It uses no cookies, does not keep IP addresses and does not identify you. Detailed analytics are kept for 90 days and daily summaries for one year. Lovable's privacy policy: https://lovable.dev/privacy
- Your phone's push service (Apple or Google), if you turn on notifications. Notifications contain only first names and short prompts, never replies.
- Google Fonts, which serves the Nunito font, so your browser requests font files from Google.
- When you share an invite, the app you choose (for example WhatsApp or Messages) receives the greeting and link.
Page visits, time on page, page speed and errors are recorded for every visitor, without cookies and without identifying anyone. Lovable also records operating system and how long visitors stay. It stores nothing on your device. Lovable collects this data for us. Lovable’s privacy policy explains how it handles it: https://lovable.dev/privacy
We may also disclose information if the law requires it.
- Guest replies are kept as long as the person who started the circle has added their email. Otherwise, guest replies are deleted after 14 days.
- With a confirmed email, your replies stay until you delete them or ask us to delete your data.
- If you leave a circle and choose to delete your replies, they are removed from that circle.
- When you delete your data in My Heartell, your replies, voice recordings and private details are deleted right away.
- When you ask us by email to delete your data, we delete it within 30 days, except where the law requires us to keep something.
- Turn notifications off for any device in the circle menu.
- Members who are not the creator can leave a circle and delete their replies from it.
- Delete your data yourself at any time: open the menu, tap My Heartell, then Delete my data. Voice files are deleted right away.
- Ask us for a copy of your data, to correct it, or to delete it: email support@heartell.ai from the address on your account, or tell us your circle and first name if you are a guest. We reply within 30 days.
- California residents: you have the right to know, delete and correct your personal information. We do not sell or share personal information for advertising.
- If you are in the EU or UK, you also have rights to access, correct, delete, restrict, object and data portability, and you can complain to your local data protection authority. We process your data to provide the service you asked for and, for usage counts and safety, on the basis of our legitimate interest.
Replies and recordings are protected so that only your circle can reach them. Data is encrypted in transit. No system is perfectly secure; if a breach affects your data, we will tell you without undue delay.
Heartell is for adults 18 and older. If you believe a child has used Heartell, email us and we will delete their data.
Heartell is run from the United States, and your data may be stored and processed there.
When we change this policy, we update the date at the top and, for important changes, tell you in the app.